Framework: Perceived Value > Price = Conversion
📌 “People don’t buy products—they buy offers.” – Alex Hormozi
Mini Course: Build Irresistible Offers That Convert
You don’t have to lower your price to sell more. You just need to increase the perceived value of what you’re offering. That’s where the Offer Stack comes in.
Here’s how to stack your offer like a pro:
Core Offer – Your main product or service
Fast-Action Bonus – A reward for immediate decision
Support Component – Calls, community, or resources
Guarantee – Removes risk (stronger than “money-back”)
Scarcity or Urgency – Limited spots, deadline, or access
Each layer raises value, trust, and action-taking.
Task: Rewrite One Offer Using the Stack
Choose a key product or service you sell
Add 2–3 bonuses or components that remove friction or increase results
Position the total stack as a deal too good to ignore, then test it in your next sales call, landing page, or email
Insight:
Products are commodities. Offers are how you break through the noise—and win. Stack until it’s stupid to say no.