Day 21: The “3 Growth Multipliers” Model

Framework: Increase Frequency, Conversion, or Value

📌 “There are only three ways to grow a business: get more customers, get them to spend more, or get them to come back more often.” – Jay Abraham

Mini Course: Multiply Instead of Add

When you’re stuck or planning growth, think in multipliers, not additions. Every revenue jump comes from one of these levers:

1. More Customers (Acquisition) – Increase leads or conversion rate

2. Higher Spend (Monetization) – Increase AOV or upsells

3. More Purchases (Retention) – Increase repeat rate or subscription frequency

Because these compound, even small lifts in each area multiply your total revenue.

Task: Run a Growth Multiplier Scan

1. Pull your last month’s metrics for each area (customers, average spend, repeat rate)

2. Ask:

   • What’s one change that could increase conversions by 10%?

   • How could I raise AOV by 10%?

   • How can I bring buyers back 10% sooner?

3. Choose one lever to test this week with a clear action and target

Insight:
Growth isn’t always found in new ideas—it’s often hidden in small compounding improvements across familiar ones.