Framework: Product – Price – Place – Perception
📌 “In a crowded market, whoever positions best wins.” – Al Ries
Mini Course: Become Impossible to Ignore
Positioning is how your brand occupies space in a customer’s mind. Most businesses compete on price or features. Smart ones compete on perception.
Use the 4 P’s to sharpen your edge:
Product – What problem do you solve better or differently than anyone else?
Price – Is your pricing a signal of premium value, affordability, or transformation?
Place – Where and how are you selling? Are you where your ideal customer already trusts?
Perception – What do people believe about your brand before they try it?
Task: Do a Positioning Pulse Check
Write down your current positioning in one sentence
Then write: “What do our best customers actually say about us?”
Are those aligned? If not, fix the perception gap
Build or adjust messaging to match your strongest positioning
Insight:
Markets don't reward the best product. They reward the best-perceived option in the right moment. Sharpen how you’re seen.