Framework: Tactics → Strategy → Vision
📌 “Tactics without strategy is the noise before defeat.” – Sun Tzu
Mini Course: Think in Layers to Outperform
Most entrepreneurs get stuck in tactics—doing more, trying harder. Business mastery happens when you learn to operate across all three levels:
Tactics (Short-Term):
Ads, sales scripts, landing pages, content
Important, but easily copied
Strategy (Mid-Term):
Offers, positioning, pricing models, acquisition approach
Harder to replicate, builds defensibility
Vision (Long-Term):
Who you serve, why you exist, and what future you're building
Builds loyalty, culture, magnetism
Task: Define Your 3 Layers Today
Write your top 3 current tactics
Define your strategy in one sentence: What are you doing differently to win?
Clarify your vision: Where is this going in 3–5 years? Who will you become?
Insight:
Master business by zooming out often. Tactics make cash. Strategy builds power. Vision builds legacy.