Framework: Outbound Partnerships & Influence
📌 “You don’t need everyone—you just need the right few.” – Chet Holmes
Mini Course: Growth via Strategic Targeting
Rather than marketing to the masses, focus on building relationships with your Dream 100—the most valuable potential clients, partners, affiliates, or influencers who could 10× your reach or sales.
Your Dream 100 are the gatekeepers, decision-makers, or amplifiers who already have the audience or networks you want.
Task: Start Your Dream 100 List
Identify your goal (e.g. more clients, podcast features, retail partnerships)
List the 100 people, brands, or platforms who already serve your dream customer
Reach out to 1–3 of them this week with a tailored message or value-add
Track responses and nurture consistently
Tactic: Personalised outreach beats scale. A handwritten note, custom video, or small gift can start game-changing conversations.
Business mastery = relationships + leverage. Build bridges, not ads.