Framework: Focus on the Few That Drive the Most
📌 “80% of your results come from 20% of your inputs.” – Vilfredo Pareto
Mini Course: Sell Smarter, Not Broader
In sales and growth, not all prospects, channels, or products are equal. The smartest businesses obsess over the top 20%—the highest-performing clients, campaigns, and SKUs that deliver the majority of profit.
Use the 80/20 Rule to:
Identify top-converting offers
Prioritise repeat buyers or high-LTV clients
Double down on your best-performing channels
Task: Do a Quick 80/20 Audit
Pull your last 3–6 months of sales or client data
Highlight the top 20% of clients or products
Ask: What do they have in common? How can I get more of them?
This week, reallocate more time, spend, or messaging to only those winners.
Business mastery isn’t about doing more—it’s about doing more of what works.