Framework: Code – Capital – Content – People

📌 “Give me a lever long enough, and I will move the world.” – Archimedes


Mini Course: Unlock Leverage to Scale Smarter, Not Harder

All business growth accelerates with leverage—ways to multiply your results without multiplying effort.

Here are the 4 modern forms of leverage:

  1. Code – Software, automation, systems

  2. Capital – Money used to buy growth (ads, hires, inventory)

  3. Content – Organic reach (brand, media, IP)

  4. People – High-output talent and delegation

Each can help you scale—but you must choose which to master first, based on your business stage and strength.


Task: Identify Your Leverage Focus

  1. Rate yourself 1–10 in each category.

  2. Ask: “Which one lever, if I improved it this month, would unlock disproportionate results?”

  3. Make a 7-day action plan to double down on it—learn, invest, or implement.


Mastery Insight:
Build your business like a lever. The more leverage you apply, the less force you need to create massive results.